What types of videos do Sydney businesses need in 2025?
If you're managing marketing for a business in Sydney, you've probably felt how crowded the space has become. Getting noticed means creating content that actually connects with people, and video is the format that does the heavy lifting. But not just any video will do. In 2025, the businesses getting results are the ones using video content that’s strategic, easy to digest, and made with purpose.
So what types of videos are smart marketers investing in this year?
1. Brand Story Videos That Feel Real
These aren’t your old-school "About Us" montages. A good brand story video shows who you are, why you do what you do, and what makes your team worth caring about. It builds trust before a sales conversation even begins.
This is especially powerful for service businesses in Sydney competing on more than just price. If you’re not telling your story on video, your competitors will be.
2. Explainer Videos That Make Sense
The best explainer videos don’t just look good, they do a job. Whether you’re launching a new product, trying to shorten your sales cycle, or simply answering repeat questions, a well-scripted explainer video saves time and makes you look sharp.
For busy founders and marketers alike, this type of content is a game changer. A strong explainer is often the first thing a prospect watches before deciding whether to reach out.
3. Testimonial Videos That Show Proof
We all know reviews matter. Testimonial videos take that to the next level.
Seeing a real person talk about working with your team, what the process was like, and what changed for them? It reassures future clients and gives your sales team a powerful tool to close more deals.
If you’re in a competitive space, this is one of the fastest ways to stand out.
4. Short Videos That Work on Social
It’s 2025. Your audience lives on LinkedIn, Instagram and TikTok. But that doesn’t mean you need to churn out endless videos.
What you do need is create content that looks good, sounds right, and makes people want to know more.
A good video production service Sydney marketers can trust will help you turn one shoot into a month’s worth of content. Less stress, more traction.
5. Event Recap Videos That Do More
Hosting events or speaking at conferences? Don’t let all that energy go to waste. Event recap videos turn a moment in time into evergreen marketing gold.
These videos are perfect for internal comms, social media, and future sponsorship pitches. They also showcase your company culture and community in a way no slide deck can.
So, What Now?
As we move through 2025, video content is less about ticking boxes and more about telling the right story in the right way. The types of videos listed above aren't trends, they're tools smart Sydney businesses are using to communicate clearly, build trust, and move faster.
No matter your industry or message, choosing the right video approach makes all the difference. Think about what your audience needs to hear, and how best to show it.
Whether it’s a brand story, explainer, or something totally bespoke, the goal stays the same: clear, purposeful content that earns attention.
If you prefer the guidance of a professional cameraman, reach out to CactusCan Sydney. As a film production company with a focus to creating the best video content in Sydney, let’s make the best content for your business.
CactusCan Media is a trusted name in Sydney’s video production scene, offering high-quality, results-driven content tailored to your business goals. As one of the top video production companies in Sydney, we help brands create compelling visual content—from corporate videos and brand stories to social media clips, explainer videos, case studies, event coverage, and photography. If you’re searching for expert video production services near you, our Sydney-based team is here to turn your ideas into powerful, shareable content.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
