10 Questions to Ask Before Hiring a Corporate Video Production Company
Choosing the right partner for your corporate video production isn’t just about price or camera gear. It’s about results, the kind that help your business connect, convert, and communicate clearly.
Whether you're after a brand story, case study, or corporate training video production, here are the 10 must-ask questions to help you find the right fit.
1. What types of corporate videos do you specialise in?
Not all production companies are built the same. Some shine in advertising, while others focus on video production for corporate clients; like training, internal comms, or executive interviews.
We recently helped one of Australia’s leading corporates create a recruitment video campaign for their internship program. The goal? Show students what the program actually looks like, the culture, the opportunities, and the people behind it. The result was a series of authentic, upbeat videos that now live on their careers page and are used at university events nationwide.
Look for a company with proven work in your industry and use case.
Lendlease Australia’s Internship Campaign - CactusCan Media
2. Do you have experience in our industry?
Knowing the tone, lingo, and compliance needs of your sector can save time and elevate the final product.
If you’re in construction, legal, healthcare or tech — your needs will differ wildly. For instance, a health client we worked with needed precise patient privacy protocols. We adapted both crew conduct and editing processes to meet their internal policies.
The right team should be able to speak your language — both literally and creatively.
3. Can we see recent examples of your corporate video production services?
Great reels are nice — but what matters most is seeing relevant, recent projects. Ask for examples that match your goals: case studies, internal comms, safety videos, onboarding explainers.
You’re looking for more than just pretty footage. You're checking for clarity, consistency, sound quality, and storytelling.
CactusCan’s twist on a typical corporate sustainability report
4. What’s your typical production timeline?
For most corporate video production Sydney projects, timelines can range from 2–6 weeks, depending on scope. Ask about turnaround times at each stage: scripting, filming, editing, and feedback rounds.
We recently worked with a data centre provider who needed four campaign videos in under three weeks. Because our process is lean and streamlined, we delivered — on time, and on brand.
5. Who will manage the project from start to finish?
Clear communication can make or break a project. You should know who your point of contact is, how they’ll manage updates, and how decisions are made.
Tip: avoid teams that rely too heavily on freelancers without central oversight. A cohesive team ensures quality control and faster problem-solving.
6. How do you handle pre-production planning?
The success of your shoot depends on strong pre-production. This includes scripting, interview planning, locations, gear, permissions, and even backup weather plans.
If a company doesn’t offer detailed pre-production as part of their corporate video production services, it’s a red flag. You don’t want surprises on shoot day.
7. Do you include revisions in your pricing?
Professional teams will offer at least one or two rounds of revisions. Ask how this works — and what happens if you need more.
We use a timestamped video review tool that makes giving feedback painless and fast. It cuts down the back-and-forth and helps non-technical clients clearly share their thoughts.
8. What gear and crew do you use?
While gear isn’t everything, it does matter. Sony cinema cameras, gimbals, lighting kits, and pro audio help create a clean, consistent look.
Equally important? The crew. You want experienced shooters and editors who know how to work fast without sacrificing quality — especially in fast-paced corporate environments.
The creative team at CactusCan
9. What is the total cost, and what’s included?
Ask for a clear breakdown. A good proposal will include everything from pre-prod and filming to editing, music licensing, and revisions. Be wary of vague quotes — they often lead to scope creep and surprise invoices.
For instance, we had a new client come to us after their previous agency charged $3,000 in ‘additional edit time’ they weren’t expecting. Clarity up front avoids cost blowouts.
10. How will we use the final video — and is it built for that?
Before production even begins, your team should ask where this video will live: internal portal? Sales deck? LinkedIn? Trade event?
Each use case changes how it should be structured. A training video for internal staff needs different pacing and voiceover tone compared to a promo clip for social media.
Make sure your corporate training video production or campaign piece is created with the end-viewer in mind.
Hiring the right video partner is less about flashy gear and more about finding a team that understands your goals, communicates clearly, and produces content that works.
Ask the right questions upfront — and you’ll save time, avoid costly mistakes, and walk away with a video that actually does its job.
If you prefer the guidance of a video production expert, reach out to CactusCan Sydney. As a film production company with a focus to creating the best video content in Sydney, let’s make the best content for your business.
CactusCan Media is a trusted name in Sydney’s video production scene, offering high-quality, results-driven content tailored to your business goals. As one of the top video production companies in Sydney, we help brands create compelling visual content—from corporate videos and brand stories to social media clips, explainer videos, case studies, event coverage, and photography. If you’re searching for expert video production services near you, our Sydney-based team is here to turn your ideas into powerful, shareable content.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
