Quick Guide to Event Video: Tips & Examples
Whether you’re running a conference, product launch, team day or awards night, your event is a content goldmine — if you know how to capture it right.
This quick guide breaks down what makes a great event video, what to prepare beforehand, and how to get more out of the footage afterwards.
What is an event video?
An event video is a professionally produced video that documents or promotes a live event. It can take different forms depending on your goals:
Highlight Reel – Fast-paced, energised recap of the best moments
Full Coverage – Multi-camera recordings of keynotes or panels
Social Cutdowns – Short vertical clips designed for LinkedIn or Instagram
Promo Video – A short promo reel that promotes future events or your brand
A high-quality event video shows your professionalism, captures authentic energy, and keeps your message alive long after the event is over.
Image credit @headwayio
Why do companies invest in event video?
Simple — reach, reputation, and return on effort.
Events take time and money to produce. So why let that moment live and die in the room?
Here’s what our clients typically use event videos for:
Sales tools – to pitch future events or sponsorships
Internal comms – sharing the energy with wider teams
Marketing – evergreen content for socials, website, and ads
Recruitment – showcasing company culture and leadership
One of our Sydney-based clients used a highlight reel from their leadership summit in follow-up emails to prospects — it boosted their open rates by 38% and drove direct interest in their services.
What should you film at a corporate event?
Here’s a checklist of must-capture footage:
Venue and branding setup
Crowds arriving and mingling
Keynote speakers and panel sessions
Candid audience reactions
Interactive moments (games, workshops, Q&As)
Networking and team bonding
Interviews with guests, speakers, or organisers
Pro tip: Have a second shooter or roaming camera for cutaway footage. These shots are gold for building emotion and rhythm into your edit.
Video by CactusCan Media
What does a great event video look like?
It should be:
Fast-paced and energising
Clear in message – what was this event for?
Branded subtly but effectively
Emotive – whether it’s excitement, inspiration, or unity
We recently filmed a full-day financial summit. The highlight reel opened with doors swinging open, lanyards being handed out, and a big round of applause. With upbeat music, dynamic camera movement, and speaker soundbites woven in, the final cut felt like a trailer — not a recap.
That same video was later used to sell out their next event in under 48 hours.
Tips for a smooth event shoot
Get a detailed run sheet — Timing is everything.
Secure speaker permissions — Especially for on-stage and interview use.
Scout lighting and sound — Good AV makes or breaks your footage.
Brief your team — Who’s filming what, where, and when?
Design for repurposing — Think social clips, internal use, email teasers.
How long should an event video be?
Shorter is better — unless you’re doing full keynote recordings.
Here’s a good benchmark:
Highlight reel: 60–90 seconds
Speaker reels: 2–4 minutes
Social teasers: 15–30 seconds
Recap docos: 2–4 minutes
Less is more. Your video should make people wish they were there or look forward to next year.
Conclusion
Event video turns a single day into a long-term brand asset. It captures energy, shares your message, and extends your reach — all without needing to reinvent your marketing.
Whether it’s a sleek highlight reel, full-day coverage, or a series of social cutdowns, the right approach to event video production will leave a lasting impression.
Got an event coming up? Reach out to the team to chat more about how we can capture your next event.
If you prefer the guidance of a video production expert, reach out to CactusCan Sydney. As a film production company with a focus to creating the best video content in Sydney, let’s make the best content for your business.
CactusCan Media is a trusted name in Sydney’s video production scene, offering high-quality, results-driven content tailored to your business goals. As one of the top video production companies in Sydney, we help brands create compelling visual content—from corporate videos and brand stories to social media clips, explainer videos, case studies, event coverage, and photography. If you’re searching for expert video production services near you, our Sydney-based team is here to turn your ideas into powerful, shareable content.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
