Australia’s Top Brand Story Video Company.
Looking for a trusted provider for your Brand Story Video? We specialise in filming authentic brand films featuring real people in your business.
Every project starts with a no-cost production plan. We then storyboard your video, write questions that draw out genuine moments, and film unscripted interviews.
The result is a brand story that attracts customers, wins clients, and helps you hire the best people.
5.0 stars from 100+ clients who choose Cactus.
CACTUSCAN MEDIA - SYDNEY VIDEO PRODUCTION COMPANY - BRAND STORIES
Trusted by top Aussie Businesses & Global brands:
Recent Brand Story Videos
Brand Story Video - Macquarie Technology
Brand Video - Decor Systems
Brand Explainer Video - RIZEN Atelier
Join the 100+ other legends who choose Cactus.
Why your next Brand Story needs to be with CactusCan.
Most production companies either charge a fortune or show up with a guy and a camera. We're neither. We're the company we always wished existed - small crews who care about the details, big ideas that make your story stand out, and a process designed to show you & the wider business what's possible before you've spent a cent.
We storyboard every scene, write questions that draw out real moments, and film interviews that feel authentic because they are.
No 20-person crews overwhelming your space.
Just a team that obsesses over making your brand story better than the last one we made (and that love to have fun while doing it!)
We’re a passionate team of dreamers, filmmakers and tech nerds reinventing video production.
Trusted by Aussie Businesses of all shapes and sizes.
Australia’s Premiere Builder (built barangaroo)
Corporate Video & Internal comms Partner for 5+ Years
Good Design Award Winner (+awesome cups)
Agency product videos & social media content
You know these guys - one of the big four
Event Media Client & Training video content partner
See what 100+ Aussie businesses are on about
How it works
We care about making every step of the process easy to deliver better outcomes. Not just filming and editing.
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Before you’ve committed to anything - you’ll chat with one of our creative legends to give you some ideas for your brief and to get to know your brand.
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After we’ve discovered more about your brand and developed some initial ideas - we prepare a full production plan with expected timeline, budget, and a preview of ‘how we’d do it’ so you can try before you buy.
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Now the exciting part begins! We bring your vision and our production plan to life with a killer campaign that you, your team, your boss, husband, boyfriend & dog will love.
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We help you roll out, post, schedule and stand out online (or internally!). We help write captions, cut-down videos into reels and maximise your outputs.
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The best part! We celebrate an awesome project together and review any ways we can do even better next time. It’s in our ethos to make every project better than the last.
Join 100+ clients who choose cactus
What others are saying:
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Bradhly Le, Rizen Atelier
"It’s clear they have a deep understanding of not just storytelling but delivering strategic video marketing campaigns that drive business outcomes. Incredibly collaborative & professional."
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Jorja Anderson, Ragan Skincare
"By far the most professional and seamless process I have ever experienced with a media company. Nothing was too much trouble and it made the project a joy to work on."
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Hayley Clarke, CandleXchange
“We would highly recommend CactusCan Media to any organisation seeking top-notch video production services. Their expertise, dedication, and friendly approach make them a standout choice.”
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Nikki cunha, Lendlease
“Working with CactusCan Media is more like a co-creation process rather than just arriving on the day and filming. We’ve been working with them for a number of years now!”
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Zelman Nissen, The Glebe Hotel
"CactusCan are friendly & engaging to work with. They offered quality marketing strategies and had a quick turn around on our content. Thanks again Matt & the crew!"
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WAYNE NICHOLLS, SMU SYDNEY
“The quality of their video content and support of my business has been exceptional. After working with CactusCan - our next event got an even bigger turnout.”
Styles of Brand Story Videos
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A Founder's story video is a narrative that highlights the journey, experiences, and vision of the individuals who established a company or organisation. It showcases the personal and professional experiences of the founders, including the challenges they encountered, the decisions they made, and the values that drove them.
A Founder's story provides insight into the origins and ethos of the company, offering transparency and authenticity to customers, employees, and stakeholders.
This style of brand narrative video inspires trust, loyalty, and connection by humanising the brand and illustrating the passion and dedication behind its creation.
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An Origin Story is a video that recounts the beginnings of a brand, detailing how it came into existence. It typically explores the motivations, inspirations, and key moments that led to the establishment of the brand.
This brand story provides context about the founders, their vision, and the circumstances that sparked the creation of the business. An Origin Story connects with audiences on a personal level, offering insight into the brand's roots and values
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A Mission Story video communicates the core purpose, goals, and aspirations of your business. It shares the mission that drives your brand's existence and influences its actions.
In a Mission Story, we typically outline the impact the brand aims to make on its customers, community, or the world at large. By sharing the journey and objectives tied to the brand's mission, this video style aims to inspire, align values, and create a sense of purpose for both internal and external audiences.
What is a Brand Story Video?
A brand story is a video that reveals the human side of a business. It allows companies to share their identity, purpose, and values. By sharing the journey, challenges, and triumphs in the company's history, businesses can create a genuine connection with their audience. It goes beyond sharing products or services; instead, brand narrative videos focus on the people, motivations, and ethos behind the brand.
How do you make a Brand Story Video?
At CactusCan Media, we believe that a successful brand story video starts with a strong identity, purpose, and values. To achieve this, we work closely with you to understand your business’ key milestones, challenges, and successes that have shaped your company's journey. Once we have a clear understanding of your brand's essence, we create a powerful message that resonates with your audience. Our team then edits together a video that showcases the authentic voice and personality of your brand, creating a compelling and engaging experience for your viewers.
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A good brand story or brand narrative video effectively communicates the unique identity, values, and purpose of a brand in a clear and engaging way. It should provide insight into the brand's journey, highlighting key milestones, challenges, and successes that have shaped its identity. A great brand story video creates an emotional connection with the audience, making the brand more relatable and memorable in the most engaging way possible.
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To write a brand story, start by understanding the core identity, values, and mission of your brand. Identify what sets your brand apart and what exactly you want to communicate to your audience. Next, consider the journey of your brand, including its origins, key milestones, and challenges overcome. Craft a narrative that reflects the essence of your brand and resonates with your target audience. Focus on authenticity, using language that is genuine and relatable. Incorporate elements that evoke emotion and capture attention. Keep the story concise and engaging, highlighting the most compelling aspects of your brand's identity and journey.
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Storytelling is crucial for brands because it goes beyond mere product or service descriptions – it creates a meaningful connection with the audience. They evoke emotions, and emotions drive decisions. Stories have the power to inspire action, whether it's making a purchase, supporting a cause, or becoming a brand advocate. Use storytelling as a tool to build authenticity, connect with your audience on a deeper level, and leave a lasting impression.