EXPLAINER VIDEO EXPERTS
Looking for a trusted provider to craft your next Explainer Video? We blend motion graphics, illustration and retention editing to create detailed product, company or concept explainers that convert.
What is an Explainer Video?
An explainer video is a concise video that aims to explain how something works in a clear and informative way.
These videos are often used in marketing to effectively show the benefits of a product or service and provide a comprehensive understanding of how it operates.
They enable customers to comprehend complex ideas, concepts, or processes in the shortest possible time.
WHAT ARE THE Styles of Explainer Videos?
We know it can get a little confusing. Videos can incorporate one or all of the following explainer types. Not sure where to start? Reach out.
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At CactusCan Media, we specialise in creating live action explainer videos. These videos showcase real people, products, and experiences, with individuals demonstrating and explaining a product or service.
By providing a human touch, viewers can better relate to the content in the video, as compared to animated explainer videos.
However, we recommend that when creating explainer videos for businesses, you should include 2D graphics and titles to ensure that the video is as clear and informative as possible.
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Animated Explainer videos, whether they are 2D or 3D, use motion graphics and animation to explain concepts in a creative and enjoyable way.
One advantage of choosing animated explainer videos is that they provide the opportunity to showcase your explainer in various environments and feature different characters. To enhance engagement, we recommend adding voiceovers and music to better explain the topic.
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A screencast explainer video is a type of video recording of a computer or phone screen, along with added voiceovers and graphics to explain a digital product or process.
Screen recorder explainer videos are particularly useful for companies that want to guide how to navigate apps, websites, or programs. They are useful for introducing new features or services on a website and ensuring that users are engaged with the new products.
Screencast explainer videos are one of the quickest styles of explainer videos to create, which means a faster turnaround time for you and your business.
How do you make an Explainer Video?
To make effective explainer video content, we need to start by defining the message and purpose of the video. It's important to understand your target audience and create content that will engage them.
When writing the script, it's helpful to focus on explaining the concept or process clearly and concisely. One approach is to imagine explaining the topic to a total stranger in just a few sentences. To make the explainer video even clearer, we suggest incorporating a range of visuals, animations, and voiceovers.
FEATURED EXPLAINER VIDEOS
Lendlease - Material Design Explainer Video
Vinidex - Product Explainer Video
RIZEN Atelier - Brand Story Video
Blackout My Blinds - Amazon Product Video Production
Lendlease Workplace App - Animated Screencast explainer video
Huskee Cup - Product Promo Video
Whether your project is fully briefed or just an idea, the first step is a no-commitment chat.
Want to see more? See 54 more recent video examples below.
WHY CLIENTS CHOOSE CACTUS.
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Bradhly Le, Rizen Atelier
"It’s clear they have a deep understanding of not just storytelling but delivering strategic video marketing campaigns that drive business outcomes. Incredibly collaborative & professional."
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Jorja Anderson, Ragan Skincare
"By far the most professional and seamless process I have ever experienced with a media company. Nothing was too much trouble and it made the project a joy to work on."
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Hayley Clarke, CandleXchange
“We would highly recommend CactusCan Media to any organisation seeking top-notch video production services. Their expertise, dedication, and friendly approach make them a standout choice.”
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Nikki cunha, Lendlease
“Working with CactusCan Media is more like a co-creation process rather than just arriving on the day and filming. We’ve been working with them for a number of years now!”
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Zelman Nissen, The Glebe Hotel
"CactusCan are friendly & engaging to work with. They offered quality marketing strategies and had a quick turn around on our content. Thanks again Matt & the crew!"
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WAYNE NICHOLLS, SMU SYDNEY
“The quality of their video content and support of my business has been exceptional. After working with CactusCan - our next event got an even bigger turnout.”
LET’S COLLABORATE.
Reach out for an estimate or simply get in touch to start a conversation about your next project.
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A good explainer video effectively communicates its intended message in a clear, engaging, and concise manner. It should capture the audience's attention from the beginning, maintain their interest throughout, and leave them with a clear understanding of the topic being presented.
A good explainer video uses simple language, great visuals, and often a voiceover to explain complex ideas in an understandable format.
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Explainer videos are popular because they offer a quick and easily digestible way for viewers to understand complex concepts or topics without reading lengthy explanations. This video style caters to visual and auditory learners, allowing them to both hear and see the information presented, making it more accessible and engaging.
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At CactusCan Media, we have found the optimal length for explainer video content is one to two minutes. This ensures enough time to explain and demonstrate the topic without being overwhelming to your audience.
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The main types of explainer videos include:
1. 2D animation explainer videos
2. 3D animation explainer videos
3. Motion graphics videos
4. Screen cast explainer videos
5. Live-action explainer videos
6. Whiteboard explainer videos