Event Video Trends to Watch in 2026
Video is now one of the most powerful ways to engage audiences at events. According to Nielsen, video consumption makes up six hours of the average adult’s day, making it the ideal medium to communicate messages, highlight experiences, and extend the reach of your events.
CactusCan Media specialises in creating high-quality event videos that capture attention and deliver results. In 2026, certain trends are shaping how businesses plan, film, and share event content. From short-form clips to immersive experiences and personalised videos, understanding these trends can help you get the most from your event production.
Video by CactusCan Media
Why event video is more important than ever
Event videos have measurable impacts on engagement, retention, and trust. If content is presented in a video format, users retain 95% of the information (InVideo). This makes video the most effective way to ensure attendees and online audiences remember your key messages.
High-quality video also builds trust. According to Wyzowl, 87% of individuals believe the quality of a video can affect the overall level of trust they have in a brand. Beyond trust, corporate and event videos contribute directly to business outcomes. Video marketing works: 91% of video marketers say it increases traffic, 90% say it generates leads, and 87% report it increases sales.
Trend 1 – Short-form event content
Short-form video continues to dominate. Platforms like LinkedIn, TikTok, Instagram, and YouTube Shorts reward concise, engaging content that captures attention quickly. Short highlight clips from full-day events allow businesses to extend their reach and maximise social engagement.
The rise of short-form content also aligns with the fact that adults spend significant time consuming video daily. Editing longer events into 30–60 second highlight clips can boost recall and encourage social sharing, making event content more effective and accessible.
Trend 2 – Interactive and immersive video experiences
image by @flderks
Interactive and immersive video experiences are gaining traction. Technologies such as 360° video, virtual reality, augmented reality, and clickable video elements allow viewers to engage with content more deeply.
These formats make audiences feel as if they are part of the event, even when they cannot attend in person. Immersive video also increases retention, ensuring that attendees and virtual participants remember key messages and experiences.
Trend 3 – Personalised event video content
Personalisation is becoming a standard expectation. Sending tailored recap videos to VIPs, sponsors, or segmented audience groups increases relevance and engagement.
Video marketers continue to see strong results: 91% say it increases traffic, 90% report lead generation, and 87% see an increase in sales (Wyzowl). Personalised event video can help convert attendees into customers, strengthen relationships with stakeholders, and ensure sponsors feel valued.
Trend 4 – Real-time video and live streaming
Live streaming and real-time event editing remain critical for 2026. Delivering on-the-day highlight clips and live feeds allows businesses to reach audiences who cannot attend in person and drives immediate engagement on social channels.
Real-time video also encourages interaction during the event. Attendees can comment, share, and participate virtually, extending the impact of the event and increasing traffic and lead generation.
image by @lensart28
How to implement these trends effectively
To get the most from these trends, businesses should focus on strategy, planning, and technology. Consider how each trend aligns with your goals, whether it is boosting engagement, generating leads, or building brand trust. Collaborating with an experienced video production partner ensures you stay on trend while delivering professional results.
CactusCan Media combines strategic planning with high-quality production to create event videos that capture attention, engage audiences, and deliver measurable outcomes.
Conclusion
Event video continues to evolve in 2026. Short-form content, immersive experiences, personalised messaging and real-time video are shaping the industry. Investing in these trends allows businesses to maximise engagement, build trust, and achieve measurable results.
CactusCan Media is a leading video production company in Sydney, specialising in corporate video production, brand story videos, explainer videos, testimonial content, event coverage, and social media clips. Our team delivers professional video production services with access to a professional cameraman, ensuring every project captures your message with clarity and impact. As a trusted film production company, we create engaging video content that supports real business outcomes. Whether you’re after a polished corporate video, a creative campaign, or ongoing assets that fuel your marketing, our Sydney-based production agency makes the process seamless from start to finish. If you’re searching for video production services near you, CactusCan is here to turn ideas into content that works.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
