Meet the Team Videos vs About Us Pages
We get this question a lot: should we invest in a meet the team video, or just stick with a well-written About Us page? If you want to build trust, connect faster with your audience and show who you really are as a business, there’s a clear winner. But first, let’s break it down.
What’s the purpose of an About Us page?
The humble About Us page is one of the most visited pages on any business website. It tells your story, outlines your values, and introduces your team. When done well, it can be a powerful piece of content for corporate video production support, especially when it's part of a larger website strategy.
But let’s be honest, most About pages are skimmed, not read. They’re often too wordy or sound like they’ve been written by committee. They don’t always give potential clients or partners a genuine feel for your team, your vibe, or your energy.
A meet the team video shares the personalities behind the business Image by @cactuscanmedia
What makes a meet the team video stand out?
A great meet the team video makes people feel like they’ve already met you. It captures the warmth and personality of your crew in a way no paragraph ever could. You can see who’s behind the brand, how they talk, how they work together. And for time-poor customers trying to choose between providers, that kind of connection can make all the difference.
As a leading video production company in Sydney, we’ve seen how these videos stop the scroll and increase engagement across all platforms. In fact, for businesses investing in video marketing Sydney-wide, team videos have become a go-to for strengthening connection with their audience.
Which format drives more engagement?
Let’s talk numbers. Video content keeps users on your website longer. It helps lower bounce rates and improves time on page. It also gives people a reason to stick around, learn more, and take action.
We’ve worked with companies who updated their About Us page by embedding a meet the team video at the top. The result? More clicks on their contact form and higher lead conversions. That’s the power of working with a production agency Sydney teams trust to deliver high-quality, watchable content that actually performs.
When should you choose a meet the team video?
Here’s the thing. Not every business needs a team video right away. But if you’re in a service-based industry, building a personal brand, hiring regularly, or pitching to clients or investors, it can be a revenue generating.
A well-crafted brand video that introduces your team adds depth to your messaging. It becomes a tool you can use on your homepage, LinkedIn, proposals, or even during onboarding. It shows not just what you do, but who you are. And when people are buying from people, that matters.
What should go in a great team video?
The best team videos feel natural. They’re structured, but not stiff. You might have your team answer a few key questions about their role, what they love about their work, or what makes the business special. You might show behind-the-scenes footage or a day-in-the-life montage. Whatever the format, it should reflect your brand's personality.
Working with a professional video production company in Sydney helps you capture this vibe without the stress. We handle the scripting, shooting and editing, so your team just needs to show up and be themselves.
Can you have both? (Yes, here’s how)
Absolutely. A smart move is combining both: a strong, SEO-friendly About Us page paired with a meet the team video front and centre. That way you cater to both kinds of users – those who want to skim the details, and those who prefer to watch and listen.
Plus, Google loves video. Embedding one on your About page can improve your SEO performance, especially when your page is backed by other video production services Sydney businesses rely on for visibility and authority.
The truth is, you don’t have to choose. But if your goal is to build trust quickly and leave a lasting impression, a meet the team video does what static text can’t. It shows the faces, energy and values behind your brand – and that’s what people remember.
When you're ready to produce something that actually connects, CactusCan is here to help. From script to screen, our team makes the whole process seamless. Visit www.cactuscan.com to get started.
CactusCan Media is your go-to video production company in Sydney, producing corporate video production, explainer videos, testimonial content, brand story videos, event coverage, and social media clips that drive results. As an experienced film production company, we combine creativity with strategy to deliver video content that resonates with audiences and supports your business goals. With a professional cameraman on every project, our clients know they’re getting high-quality, professional video production services they can rely on. Whether you’re planning your next corporate video or searching for video production services near you, our Sydney-based team makes the process stress-free and the outcome unforgettable.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
