6 Types of Corporate Videos Every Sydney Company Should Consider
Video is one of the most effective ways for Sydney businesses to communicate who they are, what they do, and the value they provide. Different types of corporate videos serve different purposes, whether that’s showcasing your brand, sharing client stories, or training your team. Having a library of professional videos created through corporate video production services ensures your business can engage clients, partners, and staff in the most effective way.
Here’s a breakdown of six types of corporate videos and how Sydney companies are using them.
Brand Story Video
A brand story video is perfect for telling your company’s story and showing your personality, even if you don’t have a large portfolio of projects to display. For example, we worked with an experienced architect who had over 30 years in the industry but was starting their own business. They didn’t have portfolio content they could share, as previous work was tied to former employers. By creating a brand story video through video production for corporate purposes, we helped them communicate their experience and build trust with prospective customers. The video allowed them to share their personality and set themselves apart in a competitive market.
Brand story videos are ideal for homepage hero sections, about pages, and sales presentations, making them a strong example of how corporate video production can build credibility and confidence for your business in Sydney.
Corporate Profile or Company Overview Video
Corporate profile or overview videos give a clear snapshot of your business, its services, and what you can deliver. A recent example is a startup developing an AI program that supports daily operations and saves employees from menial tasks. As a new company, they needed something to show for future tenders, proposals, and sales outreach. Producing a corporate profile video allowed them to clearly communicate who they are, what they offer, and how they deliver value to their customers.
These videos work well for tenders, proposals, LinkedIn company pages, and B2B sales follow ups. Leveraging corporate video production services ensures the video looks professional and communicates the brand message consistently.
Client Testimonial Video
Client testimonial videos allow real customers to speak about their experience with your business, building credibility and trust. For instance, we created testimonial videos for a cloud-based software company aimed at tradespersons. They were new to the Australian market, and as their local video partners, we captured customer stories that highlighted how the software improves sales, customer service, and marketing automation. These videos made it easier for new prospects in Australia to relate to the product and feel confident using it.
Testimonial videos work best on website service pages, email campaigns, and sales outreach. Using video production for corporate communications in this way directly supports growth and helps establish a local presence.
Internal Communications and Training Videos
Internal communications and training videos are created specifically for staff, helping teams stay aligned and informed. For example, we worked with one of Australia’s leading builders, Lendlease, to create a WH&S onsite induction video. It needed to cover essential safety information for all tradespeople working on site. The challenge was to make it engaging and interesting, rather than just another dry compliance video. By stepping outside the usual format, we created a video that effectively communicated the safety message while keeping the team’s attention.
These types of corporate training video production are ideal for onboarding, staff training, and internal learning platforms. They ensure that complex or essential information is shared consistently and effectively across teams.
Event and Conference Videos
Event videos capture highlights from conferences, product launches, or corporate events and allow you to extend the reach of live events. For instance, we are proud to be the video partner for ETHGlobal, a leading organisation in the crypto space. We travel to their events worldwide, including Asia, Europe, Australia, and America, capturing key moments and energy from each event. These videos are then used for social media, post-event promotion, and marketing materials.
Producing event videos as part of corporate video production helps showcase your company’s presence and achievements to a wider audience.
Explainer or Service Videos
Explainer videos are designed to simplify complex services, processes, or products. For example, we worked with Huskee Cups, a leading eco-reusable cup company in Australia, to explain their Huskee Reuse Program. Customers could return a used cup at a coffee shop and receive a fresh one. The client found it challenging to explain this process clearly to customers. Through a professional explainer video, we were able to visually demonstrate the process and make it easy to understand.
Explainer videos are ideal for service landing pages, paid campaigns, and sales emails. Using corporate video production services ensures your messaging is clear, concise, and engaging for customers.
Choosing the Right Corporate Video
When deciding which type of video to produce, start with the goal. Who is the audience? What do they need to know? Where will they watch it? Many Sydney companies find that a mix of these six video types gives the best results over time. Strategic corporate video production ensures that each video supports your business goals, whether that’s building trust, attracting clients, or training staff.
Corporate videos can support every aspect of your business, from marketing and sales to internal communications. Brand story videos, corporate overviews, client testimonials, internal training, event coverage, and explainer videos each have a role to play. Working with an experienced Sydney corporate video production team allows you to create videos that are professional, effective, and tailored to your audience, helping your business stand out and communicate clearly.
At CactusCan Media, we’re more than just a video production company in Sydney. We’re a film production company trusted by brands to deliver content that works. From corporate video production and brand story videos to explainer videos, testimonial content, event coverage, and social media clips, our work is designed to help your message land. Every project is led by a professional cameraman and backed by a full creative team, so you get professional video production services without the hassle. If your business needs powerful video content that connects with the right audience, our Sydney-based production agency is ready to make it happen. Search no further for video production services near you, CactusCan has you covered.
About the Author
Sarah Jigalin
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
