The Rise of Explainer Videos for Newcastle Startups in 2025
Newcastle has built a reputation as one of Australia’s fastest-growing hubs for startups and tech. With new SaaS platforms, fintech solutions, and energy-tech businesses emerging every year, the city’s innovation scene is thriving.
But there’s a catch. Many of these companies struggle to explain what they actually do, especially when their products are complex, technical, or entirely new to the market. That’s where explainer videos come in.
Explainer videos are fast becoming one of the most valuable tools for Newcastle startups, helping founders simplify their message, attract investors, and win customers.
What is an explainer video (and why startups love them)?
An explainer video is a short, engaging video that breaks down who you are, what you do, and why it matters. Think of it as your elevator pitch — but more polished, more visual, and infinitely more scalable.
For startups in Newcastle’s tech community, explainer videos are a lifesaver. Instead of delivering the same pitch dozens of times a week, founders can share a video that makes their business instantly clear. From websites to pitch decks, the right video does the heavy lifting.
image @proxyclick
The challenge Newcastle startups face
Startups are built on innovation, but innovation often comes with complexity. Technical jargon, abstract concepts, and unfamiliar products can make it hard for customers or investors to quickly understand your offer.
Add to that the fact that most Newcastle founders don’t have large marketing teams, and it’s easy to see why many feel stuck. That’s why explainer videos are booming. They give startups a way to communicate clearly without burning through time and energy.
Why explainer videos are taking off in Newcastle’s tech scene
1. They make complex products easy to understand
Whether it’s a fintech platform or an energy-tech solution, complex products need clear communication. An explainer video turns technical detail into a simple story your audience can follow. If it takes too long to figure out what you do, you’ve already lost them.
2. They build trust and credibility
A polished, professional video shows that you take your business seriously. For Newcastle startups competing against established Sydney or Melbourne companies, that credibility is essential.
3. They’re flexible across platforms
One explainer video can live on your homepage, play in a sales presentation, get shared on LinkedIn, and be sent directly to prospects. Newcastle founders love them because they scale across multiple channels.
4. They save time for busy founders
Startups require constant pitching to customers, partners, and investors. Instead of repeating the same story over and over, an explainer video shares it once, consistently, and effectively.
Imagine a SaaS company based in Newcastle that needs to onboard dozens of new clients every month. Instead of running manual walkthroughs, they use a two-minute explainer video to show exactly how the platform works. Customers feel confident faster, and the team saves hours every week.
Or picture a local energy-tech startup pitching to investors. Instead of opening with a long technical spiel, they kick off with an explainer video that captures attention and makes the problem, and their solution, clear within 90 seconds. That’s the power of video.
Explainer video by CactusCan.com
What to look for in a Newcastle video production company
Not all video partners understand the startup world. When choosing a video production company Newcastle-based, look for a team that:
Understands how to simplify technical ideas
Has a proven process that saves you time
Provides professional video production services with experienced crews
Offers storytelling expertise as well as technical skill
With the right partner, explainer videos become an investment that pays off across marketing, sales, and investor relations.
Explainer videos aren’t just a passing trend in Newcastle’s startup community. For tech companies trying to stand out, they deliver clarity, credibility, and a competitive edge.
If you’re a startup or founder looking for corporate video production Newcastle that makes your message simple and powerful, CactusCan can help: www.cactuscan.com
CactusCan Media is a trusted video production company in Newcastle, creating everything from corporate video production, brand story videos, explainer videos, testimonial content, event coverage, and social media clips. Our team delivers professional video production services with the support of a professional cameraman, ensuring every project is polished and effective. As a leading film production company, we help Newcastle businesses produce engaging video content that drives results. If you’re searching for video production services near you, our Newcastle-based team is here to make it happen.
About the Author
Sarah Watts
As our Marketing and Project Manager, Sarah is the driving force behind our successful projects and campaigns. With a keen eye for detail and an unwavering commitment to delivering excellence, Sarah orchestrates seamless collaborations that ensure our clients' vision becomes a reality.
Her innate understanding of marketing dynamics make her the go-to expert for developing effective strategies that resonate with diverse audiences. Sarah is passionate about crafting compelling narratives and overseeing every project's journey from inception to fruition, resulting in remarkable success stories.
